Join us for the ‘Fast-forward Your Entrepreneurial Journey’ Masterclass Series’
The ‘Fast-forward Your Entrepreneurial Journey’ course comprises four masterclass series’ that will help you to (1) Play bigger in business; (2) tap into the latest AI tools; (3) learn about being legally savvy about AI and business growth; and (4) learn how to raise funds to grow your business. Whether you’re an aspiring entrepreneur, a seasoned entrepreneur with a new idea, or an executive looking to bring entrepreneurial thinking into the workplace, through the WiRE Masterclass Series, you’ll discover and apply trigger points to progress your entrepreneurial journey.
The four interactive virtual Masterclass Series’ comprising nineteen 2-hour Masterclasses are outlined below. An extensive resource library will be developed alongside these masterclasses that you can refer to in the future.
Top industry experts will present these masterclasses. More details on the presenters will be added regularly.
Virtual Masterclass Series 1: Playing Bigger in Life and Business
The first virtual Masterclass Series is focused on building your ‘playing bigger’ mindset. Delivered virtually and with interactivity at the core, it delivers practical strategies to help you overcome the psychological barriers you face as a female founder in rural, regional or remote Queensland and succeed in achieving your business growth goals.
Masterclass 1: The resilience piece of the entrepreneurial puzzle: overcoming challenges while enhancing your wellbeing
Are you struggling with the never-ending juggle between the demands of your business and your own personal wellbeing?
We all have moments when overwhelm can lead to a lack of motivation, and perhaps even cause us to question our own resilience against the challenges of entrepreneurship.
But what if you could proactively set the stage for a fulfilling entrepreneurial career while building the resilience and strength you need to overcome any problems that come your way? And what if you could do that while also nourishing your mental and physical health?
This two-hour masterclass is designed to help female entrepreneurs discover their inner resilience and unlock strategies that will not only help to prevent burnout but also empower you to thrive in both the personal and business sides of your life.
Guided by Clinical Psychologist, Dr Bek, the masterclass draws on her deep knowledge of scientifically proven burnout prevention techniques and 30 years of clinical experience to help you create your life by design, enhance your well-being and learn to effectively blend responsibilities and aspirations with clarity and purpose.
Key Takeaways:
1. Recognise & Rebalance: Even before burnout sets in, learn to identify signs of overwhelm and demotivation. Reshape your inner dialogue and cultivate strategies to navigate challenges effectively.
2. Design Your Life: Gain insights into how personality dynamics, values, and boundaries influence your entrepreneurial path. Craft a blueprint for your venture that aligns with your unique needs and aspirations.
3. Thrive on Your Terms: Proactively create a sustainable and fulfilling entrepreneurial journey. Develop strategies for consistent growth within your distinctive lifestyle, setting the foundation for long-term success.
4. Learn the Secrets of Longevity: Uncover coveted insights into fostering longevity as a female entrepreneur, equipping you with tools to stay motivated and resilient throughout your journey.
PRESENTER: Dr Bek
Dr Bek is a highly respected clinical psychologist with over 30 years of experience. Combining her practical experience, deep knowledge and science-based strategies and techniques, Dr Bek is passionate about empowering individuals to enhance their life skills and achieve greater satisfaction and well-being. With experience as an academic researcher and clinician, and a clinical background working with teams, leaders and individuals, Dr Bek excels in developing tailored, practical solutions to problems and providing personalised guidance for each person’s unique circumstances.
Dr Bek is a respected conference presenter known for her ability to communicate, connect and challenge audiences. Her talks inspire positive changes in productivity, satisfaction, and morale, and she serves as a mentor and trusted advisor to many busy individuals striving to balance their careers, family and personal lives.
Dr Bek’s training in military, forensic, organisational, and clinical psychology, along with her experience in dispute resolution and mediation, equips her with the ability to deliver powerful messages with insightful analysis and solution-focused strategies. Participants in Dr Bek’s workshops appreciate her clear, refreshing wisdom and infectious humour as well as her unique ability to make complex concepts accessible and engaging.
Contact Dr Bek
Learn more about Dr Bek’s work
drbek.com.au & lifemadesimple.com.au
Follow Dr Bek Here:
Facebook: @drbek
Instagram: @drbek_
LinkedIn: linkedin.com/company/dr-bek
Masterclass 2: Capturing Your Business Story of Origin
In this masterclass Jacqueline Nagle, an extraordinary teacher on how we can reposition ourselves through the power of language, will teach us how to use our voice to ensure our competitive advantage in a new age of AI.
She will demonstrate how the intersection of inspiration and tactical marketing strategy sit the stories of your business.
She will demonstrate how the intersection of inspiration and tactical marketing strategy sit the stories of your business. In ‘Your Business Story of Origin’ participants become familiar with the 5 Key Story Types used to create connection, establish credibility, and cement a firm place in the minds of future audiences, customers and clients before deep diving the process to unlock the power of their Business Story of Origin and understanding how to use it to:
1. Create magnetic touchpoints which communicate why this business exists
2. Set the cultural tone for now and into the future
3. Speak into the problem you solve
4. Showcase the solution you provide
5. And establish what we call ‘trustability’
All without having to ‘yell it from the rooftops’.
Presenter: Jacqueline NagLE, CSP
As the driving force behind Any Given Tuesday, Jacqueline possesses a unique combination of entrepreneurial & C-Suite experience, making her the ideal advisor, advocate (& sometimes devil’s advocate) for powerful female entrepreneurs seeking to elevate their expert positioning. With demonstrated success helping female founders, coaches, consultants, & advisors drive success through speaking centric strategies, Jacqueline offers a holistic approach to unlocking her client's most powerful spoken identity.
Ok… this was our bio for Jacqueline. Here is her bio in her own words :)
This is the typical Bio / Profile section which lays out all the reasons you should trust me. But that doesn't qui This is the typical Bio / Profile section which lays out all the reasons you should trust me. But that doesn't quite get into the heart and soul of who I am, what drives me - why we do this.
Underpinning everything I do is a core belief in micro-economic empowerment at the individual level - especially for women. One of the projects I am proudest of in my life is getting 32 women off welfare payments, out of generational poverty cycles, and into work which gave them what they had never had before - agency and financial independence - but we don't have enough time to unpack that right here. I know - from personal experience, coming from small town rural Australia - that the first step in securing that micro-economic empowerment is knowing how to raise our voice. To express ourselves. To be able to speak with strength, power and grace. To gift ourselves agency through the words we use and the stories we share. For me, that small town girl, the stories shared by others were my university, speaking became my passport and there is no greater privilege in this world then to pass that on to you.
And for the Official Introduction? Keep reading x
A Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional, a qualified Executive and Business Coach, Certified Master Practitioner in Neuro Linguistic Programming, and an Advanced Hypnotherapist, Jacqueline brings her unique lens on navigating relentless change, opportunity and crisis to her work as a speaker, educator and trusted advisor from the start up trenches to the C-Suite across Australia and the USA.
Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 100’s of women in Australia and the USA to step into their power through speaking – by sharing her proprietary frameworks which underpin her client’s success, creating breakthroughs that ensure they are seen, heard, remembered and paid. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to the founders of dynamic rapid growth entrepreneurs to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs have been picked up by the Australian Institute of Sport Olympic Gold Medal Alumni Program in Canberra.
Contact:
https://anygiventuesday.com.au/
Masterclass 3: EmpowerHER: Elevate Your Entrepreneurial Success
Research has shown that there are certain personality factors and skillsets associated with people who create successful businesses. Proactively enhancing these character strengths is key to maintaining mental wellbeing and resilience while navigating the challenges, and internal fears that may line the road to chasing our dreams.
Join Clinical Psychologist, Dr Bek, for a two-hour masterclass as she shares her deep knowledge and 30 years of experience in helping individuals develop the practical skills they need to navigate life’s challenges.
Delve into personality factors, such as conscientiousness, self-efficacy, and emotional regulation, that you can build into your life for greater business success. Learn why learning to embrace failure can increase your resilience. Explore how personal life experiences, including past trauma, can impact your entrepreneurial journey. Uncover the importance of commitment to action and the role of attitudes, beliefs, and behaviours in shaping your mindset. Plus, gain valuable insights into cognitive reframing and coping techniques.
Key Takeaways
1. Enhanced Emotional Regulation: Learn techniques to manage emotions and maintain focus under pressure.
2. Resilient Learning from Failure: Develop the ability to turn setbacks into opportunities for growth and learning.
3. Cognitive Reframing Strategies: Acquire skills to reframe challenges into positive, actionable perspectives.
4. Strategic Boundary Setting: Learn how recognising and setting boundaries contributes to the longevity and success of your business.
PRESENTER: Dr Rebekah Doley
Rebekah’s work is about providing you with the knowledge and skills you need to be effective in creating your life by design. She helps people find ways to achieve their life goals without feeling they need to compromise their well-being.
Contact
Masterclass 4: Topic to be determined (as per request by WiRE Fast-Track audience).
TBA
Masterclass 5: Building your local and online business networks and community
Presenters
Amy Brays & Liz Couchman
Masterclass 6: Leaping into playing big in business: The practicalities of what’s next?
Presenter
Retha Wiesner
Virtual Masterclass Series 2: The AI Advantage in Fast-tracking Your Ideas and Business
The second masterclass series is focussed on how you can harness artificial intelligence (AI) for innovative business growth. You will learn about the latest AI technologies and how to apply them to real-world scenarios to drive business growth. The series will cover topics such practical tools to accelerate business growth; learning how to incorporate AI into their business, systems, workflow; defining their Unique Selling Proposition with AI; staying on top of new AI trends and emerging platforms; marketing with AI and how to stretch advertising dollars to the max; how to write marketing content with AI without getting penalised and adopting a test & learn philosophy through hands-on activities and interactive discussions, participants will gain valuable insights and practical skills to leverage AI for competitive advantage.
What You'll Walk Away With After participating in these masterclasses and the Virtual AI Powered Marketing and Scaling Bootcamp:
A Robust Digital Business Model: Learn how to create a minimum viable product and achieve product-market fit. You'll walk away with a go-to-market strategy tailored to your business needs.
AI-Driven Business Acumen: Gain hands-on experience in leveraging Artificial Intelligence (AI) and Machine Learning (ML) to accelerate your business growth. Understand how to incorporate these technologies into your daily operations and marketing strategies.
Website Mastery: Acquire the skills to develop and design a user-centric website that resonates with your target audience. Learn the best practices in layout, navigation, and SEO optimization.
Marketing and Sales Automation: Discover how to automate your marketing and sales processes for efficiency and scale. Learn how to set up automated sales funnels and use AI for content creation.
Social Media Savvy: Develop a comprehensive social media marketing strategy across platforms like Facebook, Instagram, and TikTok. Learn how to create compelling video content using AI tools.
Data-Driven Decision Making: Understand the importance of data integrity and security. Learn how to make informed business decisions based on reliable data.
Masterclass 1: A Contemporary Approach to Setting Up or Pivoting Your Business in the Digital Age
This masterclass will cover the foundational aspects of starting or scaling your business the right way in 2023/2024, covering areas like optimal business structure, product-market fit, data integrity, and leveraging technology.
Topics:
Business structure
Building a digital presence
Creating a minimum viable product
Digital marketing & promotion
Doing sales at scale
Automations in marketing and sales
Product-market fit
Data integrity and security
Masterclass 2: Website Development and Design
Topics covered:
Understanding the fundamentals of website design
Importance of taking a user-centric approach.
Exploring different types of websites and determining which is the most relevant for you (e.g., informational, e-commerce, marketplace).
StoryBrand Website Design
Introduction to the StoryBrand framework and its relevance in web design.
How to craft a compelling brand narrative that resonates with your target audience.
Practical Advice for effective design
Layout and navigation best practices
Choosing colour schemes and typography for branding
Guidance on structuring content, adding images, responsive design for mobile devices and laying the foundations for SEO
Hands on activities
Masterclass 3: Optimising your website for Search Engine Optimisation (SEO)
It’s easy to be overwhelmed with all the new AI technology, let alone trying to use it to do something as complex as Search Engine Optimisation (SEO). In this specialised masterclass, we will demystify the art of getting your website noticed by search engines and introduce you to AI technologies and strategies to optimise your website's search engine performance.
Topics:
Fundamentals of SEO – unpacking how it all works
Researching the size of your market and picking relevant keywords to get started
How to inject good SEO principles into your website starting today, and busting myths
Deep dive into AI tech and how it can accelerate you past your competitors, with a free SEO audit for all participants
Determining success with SEO – what metrics to focus on, how to test & learn, and how to track results with software
Masterclass 4: AI in Business Strategy
This masterclass will kick off a three-part deep dive into practical AI technologies and their application in entrepreneurship, business and startups. Participants will be introduced to the practical tools and strategies for incorporating AI into business growth.
Topics:
Practical tools to accelerate business growth
Learning how to incorporate AI into your business, job, workflow
Defining and pivoting your Unique Selling Proposition (USP) with AI
Masterclass 5: AI in Marketing (3-hours)
This masterclass will focus on how AI can be utilised in marketing, including content creation and maximising advertising efficiency.
Topics:
Staying on top of new AI trends & emerging platforms
Marketing with AI (SEO, digital marketing, email)
Developing digital ads: copy and ad creation using AI tools
How to write marketing content with AI without getting penalised
Masterclass 6: Social Media Marketing
In this masterclass you will learn how to effectively:
Develop marketing collateral
Master Facebook marketing
Master Instagram marketing
Masterclass 7: AI Adoption and Testing
This masterclass will guide participants through the process of adopting AI, cultivating a test & learn philosophy in your business to stay ahead of the curve, and live demonstrations.
Topics:
Live demonstrations of AI and Machine Learning (ML) platforms
Building and executing a precise marketing plan
Virtual Masterclass Series 3
Being Legally Savvy about Business Building and Growth
The third virtual Masterclass Series will help innovative female founders to be legally savvy about growing their businesses and using AI tools to do so.
Masterclass 1: Being legally savvy when running a business
Participants will learn the many legal considerations to consider when building and expanding their businesses. From starting a business to growing their business, hiring employees, and managing contracts.
Masterclass 2: Being legally savvy about using AI tools in your business
This masterclasswill equip participants with the knowledge and tools needed to navigate the legal landscape of AI implementation in business growth.
Masterclass 3: Being legally savvy about funding and investment
This masterclass will help participants understand the important pitfalls of fundraising and securing investment and negotiating deals. They will learn about strategies to navigate these challenges.
Virtual Masterclass Series 4
Navigating the Funding Maize
The final virtual Masterclass Series focusses on building participants’ knowledge and competencies in getting ready to fundraise. Delivered virtually and with interactivity at the core, it delivers practical strategies to enable female founders to understand the fundraising scenario and to overcome barriers to be motivated to fundraise.
Masterclass 1: Get ready to fundraise
This masterclassis designed to help innovative female founders get ready to fundraise for their businesses. Attendees will learn about the fundraising landscape and identify the types of funding sources and options available to them.
The masterclasswill cover the challenges and potential biases faced by female-led businesses in fundraising and provide practical guidance on overcoming these barriers. Participants will learn how to assess their company's readiness to fundraise, create a strong pitch deck, and identify key metrics and financials to showcase their business's potential. The masterclass will also cover tips for building relationships with investors, navigating the fundraising process, and preparing for due diligence and follow-up.
Through interactive activities and expert guidance, attendees will gain valuable insights and skills to prepare for fundraising and build a successful investment strategy. By the end of the masterclass, female founders will be better equipped to navigate the fundraising landscape and achieve their funding goals.
Masterclass 2: Perfecting your pitch
The preferred Pitch Coach for Innovate Moreton Bay since 2021, and TechStars Start Up Weekends in 2022 and 2023, Jacqueline Nagle has a rapidly growing reputation for helping start-up and scale-up organisations break through the noise of the pitching arena. Drawing on extensive experience in pitching, deal-making, industrial relations negotiation and an ASX Exit, Jacqueline’s simple and powerful structures empower any founder, at any stage, to be pitch fit – and to go after and get exactly what they want. Participants will discover:
1. The 7 key elements of a Pitch
2. The power of the Pitch Triangle
3. Their Fit For Purpose Pitch Level
4. The single most powerful key to getting exactly what they want
5. The hacks to remembering the detail and then delivering flawlessly
6. How to be ready to answer fast – because every great pitch is rewarded with even better questions
And leave with templates, resources, and swipe files to accelerate their pitch readiness.
Masterclass 3: The Art of Crowdsourcing
Participants will learn how to harness the power of the crowd to innovate, solve problems, enhancing their marketing and move towards their growth goals.
Presenter: TBA
These masterclasses are proudly supported by the Queensland Government.
