The ‘Be Legally Savvy in your Business’ Workshop Series
This is the second workshop in our new series on Being Legally Savvy in your business.
Workshop 2: Intellectual property (IP) and brand protection – what you need to know
About this workshop
By protecting your IP you are protecting the time, money and effort you put into your business. By taking some steps to protect your IP, you ensure:
you protect what’s yours;
set yourself up for growth;
keep competitors away;
making sure you do not impede on others’ rights;
prevent employees from assisting your competitors;
promote your business to investors, licensees as well as potential buyers.
Belinda Breakspear explains the ins an outs of:
When should I protect my intellectual property?
What can I protect?
Should I register my logo as a trade mark?
Should I apply for a patent?
What about global IP protection?
IP tips and tricks
Prof Retha Wiesner, WiRE Program Director, Institute for Resilient regions, University of Southern Queensland.
Belinda is an expert in intellectual property law and leads our Intellectual Property practice. Her portfolio comprises advising a number of high profile clients on intellectual property protection and management, the development of new brands, franchising and compliance, opposition and infringement disputes, privacy and compliance and trade mark matters in Australia and internationally. Belinda understands the complex challenges facing business today, particularly in a technology driven age and she is known for her ability to tailor innovative, yet practical solutions.
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The “Be Legally Savvy in your Business” workshop series is brought to you by McCullough Robertson.
McCullough Robertson is an in-kind partner of the WiRE program.
McCullough Robertson is an independent Australian law firm with more than 350 staff spread across four offices in Brisbane, Sydney, Newcastle and Melbourne. Operating for over 92 years, they work with major Australian and foreign owned corporations, financial institutions, governments and high net worth individuals. Their legal specialists combine their experience, technical expertise and imagination to deliver commercial, practical and tailored solutions.
Their Community Partnership Program (CPP) is a framework through which they promote and embody their firm values, facilitating sustainable economic, social and cultural change in areas of the community most in need. They take a long term approach to investing in their communities and, true to their nature, focus their efforts in areas where they can bring all of their resources to the table in a shared value approach.