Building Your Online Business Series

Content & branding — getting strategic with social media

A recording of the workshop is available at the bottom of the page.

About this Workshop

If your website is a campfire, then content is the fuel that ignites it. Building content around your brand, products, business, and industry builds your company’s online presence and creates more touchpoint for customers to find you.

For small businesses, content creation can be a hard thing to prioritise, but it doesn’t have to take a huge amount of time.

In this session we will cover:

- Giving your brand a voice

- Determining your audience archetypes

- Creating a content strategy that won’t keep you up at night

- Tips for writing articles that are quick to market and topical

- Structuring your content for discovery


Host: Professor Retha Wiesner, WiRE Program Director, USQ

Presenter: Chris Pahor, Digital Expert and Client Director Neural Digital,

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Chris spent the first 9 years of his career in the agency trenches doing media buying, digital marketing, creative, and technology development for some of Australia’s largest clients. 

Chris has honed his skills in pairing business challenges with marketing and technology solutions, and has unlimited enthusiasm for the future of tech, marketing, and companies that are growing and doing cool stuff.

After recognising the opportunity for a leaner and more flexible agency model, coupled with the skyrocketing growth in new marketing technology and AI, it was clear that starting a consultancy firm was where he could provide the most value to the industry. 

And so, Neural Digital was born! Neural specialises in researching, on boarding and managing artificial intelligence technology within the marketing teams of Australia’s biggest companies. The marketing and advertising industry is going through a significant shift, and Neural helps businesses gain an unfair competitive advantage through cutting edge technology.


By participating in this virtual workshop participants gave consent to any digital workshop images or recordings taken of them during the workshop. They had the option of turning their video off during the workshop and/or muting their microphone.

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Receive a link to view this Workshop by submitting your details below.

Please note: The link won’t be emailed to you. It will appear on your computer screen immediately after you have registered to view this workshop (should you experience any difficulties please contact


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This virtual workshop is supported by the Queensland Government’s Advancing Women in Business Initiative

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