Workshop 7: Marketing Strategically
December 15, 2017
About this workshop
Following on from the very popular Marketing 101 Webinar, we are excited to bring back Linda Tillman for this WiRE Workshop, Marketing Strategically.
Clearly define your ideal customer/s, and develop the strategy and implementation plan to achieve the results you want for the beginning of 2018. In this session you will create a strategic marketing plan for your business/venture, so come prepared to define your measurable goals and the type of customer who needs your solution/product/service the most.
- Create 2x customer persona profiles;
- Defined goals for Quarter 1, 2018
(measurable, impactful: eg. sales, financial, environmental, social, etc) that your marketing is directly related to;
- Create a marketing implementation strategy, to achieve those goals.
What you will need
- Internet connection and computer or phone (preferably with a headset)
- pen and paper (or digital document such as word/excel)
Friday 15 December 2017, 12:00 pm - 2:00 pm
Co-Founder and Community Manager - Canvas Coworking
Managing Director - Tilma Group
Managing Director of Tilma Group, a destination marketing and tourism agency specialising in regional and rural areas, and Director on the Board of the Australian Regional Tourism Network, Linda is passionate about regional and rural tourism, with 15 years of experience working in tourism, events and marketing. Her experience includes travelling around Australia for three years working in the tourism industry and positions as the CEO of Riverina Regional Tourism and Marketing manager for Outback Queensland Tourism. She has worked with numerous regional and rural communities on destination marketing and management and tourism and event strategy, including Coolamon Shire Council, the National Rural Women’s Conference, Edward River Council, Deni Ute Muster, Felton Food Festival and the South Burnett Regional Council.
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